ALTADIS: Digital planning platform

THE CHALLENGE

Planning and supervising commercial development around face-to-face meetings. The objective was to digitalize the process in order to optimize the results and improve productivity.

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OUR SOLUTION

DIGITAL55 improves ALTADIS’s commercial development planning website. 13,000 Spanish stores are on their site. The program identifies ideal human resources for every commercial action. Its objective is to increase promotions’ performance and to maximize profits from marketing investments.

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