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Corporate Intranet App, Tool to Achieve Business Objectives

Corporate communication is a key element for the strategic objectives of a company. Informing users on their mobile device in real time will increase their sense of belonging, add value to team work, and improve results as a whole.

 

Mobility, management change

Since the key element is information, companies are looking for a fast way to reach users, regardless of whether or not they are in the office. Consequently, there is more and more demand for a corporate communication app.

Implementing a business app entails changing the internal communication process. The CMO or  CCO should lead this, and the IT department should support it.

Maintaining bidirectional contact with employees at all levels and positions will alleviate communication errors. In other words, this is a strategy for total transparency involving all user groups.

The manager of the mobile corporate intranet will be responsible for publishing content by department, by position, or by interest. Thus, appropriate information will be sent immediately through push notifications.

Implementing a business app entails changing the internal communication process. The CMO or  CCO should lead this, and the IT department should support it.

How do you measure the corporate app’s return on investment?

To measure the ROI of the intranet app, different KPIs can be applied:

– Active Users Rate: Identifies how many users have downloaded and use the app, compared to the total number of employees.

– Time in-App: How much time users spend in the app.

– Engagement: Through the event log, data is obtained on the user’s behavior, identifying which content works best and which does not.

– Interaction Rate: It measures the total number of users that connect to the DAU (Daily Active Users) app and how many they interact with in the different events: by signing up for a course, downloading a document, or sending a request, you can set up custom targets.

Using a corporate app creates direct flows of information.